Drawing from over 15 years as a successful business owner in the insurance restoration industry, where he built and operated a thriving construction and consulting firm, Geno understands the demands of high-performance leadership. His media company, Eleven11 Media, covers everything from high school and professional sports to gym and fitness content, giving him deep insight into what drives peak performers.

A former Division I athlete who overcame personal struggles with weight and depression, Geno’s transformation journey fuels his passion for helping other men break through their limitations. His authentic approach to coaching stems from real-life experience rather than theoretical knowledge—he’s lived the battles he helps others fight.

As a sought-after speaker, podcast guest, and 1st Phorm affiliate, Geno has shared stages with big-name entertainers and spoken at numerous events, delivering his message that “We Are The Sum Of The Work.” His LetsWorkG movement is gaining momentum among Christian men who refuse to settle for mediocrity in any area of life.

Geno’s coaching philosophy centers on the belief that true mental toughness comes from aligning with God’s purpose while executing proven methodologies with unwavering consistency. He’s coached over 100 individuals through true life changes, helping them stop compartmentalizing their lives and start dominating everything.

A St. Louis native now based in Wichita, KS, Geno lives out THE G CODE daily as a devoted husband to Dr. Stephanie Granger and father, proving that the principles he teaches aren’t just theory—they’re a way of life that creates lasting transformation across every domain that matters.